Pinning Down persuasive Writing

As a professional in the business world is almost inevitable there will come a time when persuasive writing will play large roles in your task(s). There are a number of benefits to writing well persuasively whether it is to the CEO of your company, fellow employees working together for a project, or persuading customers to buy into your product.

Not to long ago, the store manager at my job came to me and asked for my help. He knew I was majoring in marketing and though I might be able to provide some assistance in a matter pertaining to our corporate office. Our corporate office ships all of the same product to all stores regardless of their location or product demand. However, we live in a golf heavy community and were not recieving shipments to suffice the demands. Corporate responded to his first attempt saying to put together a letter with reasons and benefits to persuade them to ship different product to our store. I took the task, and knew the weight it carried, therefore, I did a little research to help and this is what I found:

1. Know your stuff- be credible and know all there is to know about your topic or you could be disregarded.




2. Outline- it always helps to have a plan before you start




3. Be concise-don't waste the readers time with padding, get to the point.




4. Confidence- be confident in your knowledge, afterall, you did research for a reason.




5. Stick to your guns- Do not debate with yourself in your writing, it is debatable whether you should even offer refutable information against your argument.




6. Edit-obviously you will want your final to be the best it can be so edit, re-read-TWICE. carelessness is displayed by minor mistakes.




7. Keep it professional- Do not be too pushy, cocky, or rude. Present the idea or argument, the reasons, the benefits, and supporting research.




8. Credit those who are due- Of course credit those sources you have used in the process.

These tips helped me in the task I was handed, and with the help I handled the process well. In the end the corporate office decided in our benefit and now we are providing more sufficient product for OUR customers. Though it may not be of great importance, persuasive writing is a tool I suggest everyone adds to their arsenal.

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